Articles on Business Management
I've been reading a book lately called,
"Selling the Invisible." It's a very easy read because
there are no big chapters, just two paragraph or one-page blurbs
on different
aspects of marketing a business and products. It seems every section
has been relevant to the work I do. To me it's a lot like this site.
It gives you digestible fodder for improving your business and your
life. These articles on business management are
intented to do just that.
Please let us know if you know of good articles you've read that
we can include here. Just fill out the Contact
Us page, and we'll
take it from there.

Trash
Your Mission Statement By Kevin W. McCarthy
You’ve spent thousands of dollars and enormous time of key
leaders in the organization,gone on retreats, and what do you have
to show for your investment—a dull, generic mission statement.
Now completed, the statement is buried in a binder gathering dust on
the shelf or maybe posted on a wall never to be minded again.... [ Read
more ]

Life Would Be So Easy If Youd Just Do Things My Way! By
Susan Spero
It seems that there are very few universal
truths anymore. People and situations change quickly and often. Individuality
and diversity tend to speak louder than homogeneity and consistency
in most organizations. Identifying oneself as outside of the norm
is an important behavioral model for many employees today...
[ Read more ]

Monday
Moment with Michael Halleen, September 6, 2004
Bob Byberg was a physician and friend
who had a warm and humane way of practicing his craft, whether by
appointment in his office or in incidental contact in the church
foyer. I can’t remember on which of those occasions it was
that he once told me, “It isn’t a question of whether
an illness is physical or emotional, but how much of each.” [ Read
more ]
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