I had lunch with a potential new client the other day. He and I were talking about redesigning his web site to help him get more visitors and have them buy more of his products.

He has great potential. One reason this is so is because he does a lot of writing and has many articles on his web site. One or more of them are bound to pique someone's interest enough for them to give him a call. Also, having more content on his site is bound to help him with search engines.

Once we have the site redesign and properly formatted for the search engines, it's going to be amazing the amount of new traffic he will see coming to his site. He also has about 12 hours of interviews that he could sell online as audio pieces, as well as selling the transcripts from his intereviews.

There is great potential for me. And there is great potential for you when you make a concerted effort to become an expert in your business field.